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Rolex Clin d'œil

L’Horlogerie s’affiche en géant dans Paris

Les marques horlogères font le choix d’emplacements d’exception, au coeur de la capitale, pour afficher leurs nouveautés. Sur les devantures des Grands Magasins comme le Printemps Haussman, ou sur les monuments historiques pendant leur renovation, comme le Palais de Justice situé Quai des Orfèvres, Rolex, Hublot, Omega, Zenith ou encore, Jaeger-LeCoultre, voient les choses en grand !

 

Dans le quartier de Saint-Michel, au sein de l’axe Rivoli, Marais, Saint Germain-Des-Prés, le Palais de Justice, jouit d’un positionnement unique pour proposer un affichage de 700m2 sur le Quai des Orfèvres et ses Grands Augustins. Rolex y a ainsi presenté en novembre 2013 sa nouvelle Daytona, et une sélection de visuels issus de sa campagne Icons.

 

Près de la Place de l’Opéra, de la Place de la Madeleine et de la Gare Saint-Lazare, le Printemps Haussmann, qui a créé un espace dédié à l’horlogerie au 1er étage du Printemps Mode, offre cinq emplacements ciblés pour des affichages de 55m2 au dessus des entrées principales du magasin, notamment boulevard Haussmann.


Les marques horlogères, ciblent les hauts lieux du tourisme international qu’affectionnent tout autant les parisiens, pour promouvoir des modèles d’exception en géant.

 

La Haute Joaillerie n’est pas en reste et lui emboîte le pas, toujours en grand format, avec Fred qui s’offre une toile de 230m2 sur la Croisette au coeur de Cannes.

 

 

Visuels © : Rolex: Dom Garcia, Zenith / Omega / Hublot : Thierry Favatier, Fred : Delphine Pincet